Doers of London, known for its modern approach and line of vegan, sustainable and cruelty free products, has partnered with ClearForMe, the first and only centralized ingredient platform, to change the way their consumers receive beauty and skincare information. 

Since its inception in 2019, Doers of London has been committed to its mission of using natural, organic ingredients and its partnership with ClearForMe is creating more accessibility and convenience to the customer. 

Now, Doers of London's packaging innovation allows in-store or at-home customers to scan a QR code taking them directly to an interactive ingredient list. Scanners simply click on an ingredient and see an easy to understand definition and function, powered by ClearForMe. Syncing ingredient lists across all of Doers of London's products to deliver a rich, personalized retail experience. 

With a fundamental focus on forward-reaching, sustainably responsible innovation, Doers of London’s omnipresent approach led them to partner with ClearForMe both on e-commerce and in-store to provide an overall better customer experience. This two-fold partnership allows Doers of London’s continued commitment to giving its customers confidence and transparency within its products.

⟶Check out the full story on Beauty Independent.

⟶For more information on how you can bring this innovative packaging concept to life for your brand, contact us.

Read more about how leading beauty brands and retailers are leveraging our phygital technology capabilities to enhance the shopping experience for their customers.